Nichigai profile
Sam Whitfield
Writes the words that move ecommerce revenue.
- Experience
- 8yrs
- Based
- Manchester
- Open to
- Clients, Retainers
Market
- DTC brands
- Subscription ecommerce
Problem
- Abandoned carts
- Poor website conversion
- Customer churn
Skill stack
- Copywriting
- Email & Lifecycle
- Conversion Optimization
Self
- Writes from customer interviews, not swipe files
- Treats retention as a system, not a campaign
- Ran a DTC brand of his own for four years
Where they are useful
Turn first orders into second orders for subscription and DTC brands.
Interested in
- Consumer psychology
- Brand strategy
Heading toward
- Subscription ecommerce
- Retention
Strongest against open work
- 90Lifecycle and retention rebuildMarrow: subscription ecommerceOwns 2 of the same problems · Works in DTC brands directly
- 68Growth Systems LeadLoomly: creator SaaS, Series AOwns Customer churn · Knows the wider market
Scored against openings described in the same four variables, so the number is an argument rather than a claim.
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