Being skilled isn’t enough.Get paid 10× more by finding your niche.
A niche is not a label you pick. It is an intersection you stand in.
ikigai · a reason for being
You already know this diagram.
It names the intersection and never measures one. Keep the circles, ask each question harder, and score where they actually meet.
Ikigai tells you where to stand. Nichigai tells you what it is worth to stand there.
shiki · the equation
Four questions, in the only order that works.
Where does who I am create an advantage?
Not what you can do, since anyone can learn that. What you have lived, what you came through, and what you cannot stop caring about.
Who should I serve?
Can you actually reach them, and can they actually pay? Name them the way they would name themselves, not the way a deck would.
What expensive problem should I own?
Is it painful, costly and frequent enough that they already want it fixed, and would anyone be able to tell once it was?
What can I bring to solving it?
Any single skill is replaceable. What matters is whether the combination covers the whole outcome, and how rare that combination is.
han · judgement
The same skills. Sixty-one points of specificity.
Online presence for everyone.
A position that excludes nobody is not a position. Nothing here tells a buyer why you, and nothing tells you what to say next.
jun · the order of work
How it works.
Twenty minutes to a reading you can act on.
Answer in your own words
No dropdowns. Anything you leave blank scores zero, and the reading says so.
Get a demanding reading
Four scores, the arm holding you back, and what the position is worth.
Turn it into something you can say
Positioning, pillars and a calendar, all derived from where you stand.
ma · the space you work in
Inside the workspace.
Four surfaces. Each answers exactly one question.
Niche
Where can I create disproportionate value?
Brand
How does this position become uniquely yours?
People
Who is aligned with this position?
Opportunities
Where can this alignment be useful?
Profile
What should others be able to find me by?
en · affinity
Then be found for it.
A position is not a document. It is the thing that makes you findable, by the people with the problem you have chosen to own.
Hold more than one
Keep several positions: primary, secondary, still being tested, and see whether they reinforce each other or quietly become two businesses sharing one person.
Publish the intersection
A profile that shows where you are unusually useful rather than where you have been. Private until you say otherwise, and every section switchable on its own.
Read a profileBe matched, not filtered
Openings are described in the same four variables you are, and ranked on where you are heading as well as what you can do today, which is how people get found before the title proves it.
How the other side sees itmon · the question
Before you start.
Is this just another niche-picker?
A picker hands you a category. Nichigai scores the intersection you already stand in, names the arm dragging it down, and prices the moves next to it.
Where do the numbers come from?
A seeded dataset of markets, problems and skills carries the structural economics; your four answers are read against it. Heuristic, and always shown as a range with a confidence.
Do I need to be an expert to answer?
Honest, not expert. Vague answers score low on purpose, because a vague answer is a vague position.