Nichigai profile
Maya Ortiz
Turns signups into habits for creator software.
- Experience
- 8.5yrs
- Based
- Lisbon
- Open to
- Consulting, Fractional product
Market
- Creator SaaS
- Product-led SaaS
Problem
- Low trial activation
- Customer churn
- Bad customer onboarding
Skill stack
- Product Design
- Conversion Optimization
- Data & Analytics
Self
- Reads behaviour before dashboards
- Ships instrumentation with the design
- Has run activation inside two creator products
Where they are useful
Help creator software turn signups into the habit the product was built for.
Interested in
- Behavioural psychology
- Creator tools
- Onboarding
Heading toward
- Creator SaaS
- Behavioural design
Strongest against open work
- 91Growth Systems LeadLoomly: creator SaaS, Series AOwns 3 of the same problems · Works in Creator SaaS directly
- 91Growth engineering apprenticeshipLoomly: creator SaaS, Series AOwns 2 of the same problems · Brings Product Design, Conversion Optimization, Data & Analytics
Scored against openings described in the same four variables, so the number is an argument rather than a claim.
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