Nichigai profile

Marco Bianchi

Ecommerce lifecycle operator moving toward software retention.

Experience
5yrs
Based
Milan
Open to
Full-time, Consulting, Collaborations
Market
  • DTC brands
  • Subscription ecommerce
Problem
  • Customer churn
  • Dormant customers
Skill stack
  • Email & Lifecycle
  • Copywriting
  • Data & Analytics
Self
  • Has run retention where the money is immediate
  • Writes the email nobody unsubscribes from
  • Treats lifecycle as a system, not a calendar

Where they are useful

Turn one-time buyers into repeat revenue, wherever the product lives.

Interested in

  • Retention
  • Creator tools
  • Consumer psychology

Heading toward

  • Creator SaaS
  • Lifecycle systems

Strongest against open work

  • 89Lifecycle and retention rebuildMarrow: subscription ecommerceOwns 2 of the same problems · Works in DTC brands directly
  • 78Growth Systems LeadLoomly: creator SaaS, Series AOwns Customer churn · Knows the wider market

Scored against openings described in the same four variables, so the number is an argument rather than a claim.

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